“Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO… — Malcolm Gladwell Copy Share Image
I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That… — Malcolm Gladwell Copy Share Image
Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as… — Malcolm Gladwell Copy Share Image
“The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set… — Malcolm Gladwell Copy Share Image
When I go to my health club, and it's in the basement, you have to take the elevator down. And this drives me crazy.… — Malcolm Gladwell Copy Share Image
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. — Malcolm Gladwell Copy Share Image
“The scholars who research happiness suggest that more money stops making people happier at a family income of around seventy-five thousand dollars a year.… — Malcolm Gladwell Copy Share Image
We need to be clear when we venerate entrepreneurs what we are venerating.They are not moral leaders. If they were moral leaders, they wouldn't… — Malcolm Gladwell Copy Share Image
“Some people look like they sound better than they actually sound, because they look confident and have good posture," once musician, a veteran of… — Malcolm Gladwell Copy Share Image
A handicap is like trying to race and you have a ten pound weight stuck to your waist. That is a handicap. — Malcolm Gladwell Copy Share Image
“neighborhood was filled with engineers from Hewlett-Packard, then as now one of” — Malcolm Gladwell Copy Share Image
“People are ruined by challenged economic lives. But they are ruined by wealth as well because they lose their ambition and they lose their… — Malcolm Gladwell Copy Share Image
The single most important thing a city can do is provide a community where interesting, smart people want to live with their families. — Malcolm Gladwell Copy Share Image
[Norden] said, with the Mark 15 Norden bombsight, he could drop a bomb into a pickle barrel at 20,000 feet. — Malcolm Gladwell Copy Share Image
The willingness to be self-critical in England is much greater than the willingness to be self-critical in America. — Malcolm Gladwell Copy Share Image
The conventional explanation for Jewish success, of course, is that Jews come from a literate, intellectual culture. They are famously "the people of the… — Malcolm Gladwell Copy Share Image
![“[Norden] said, with the Mark 15 Norden bombsight, he could drop a bomb into a pickle barrel at 20,000 feet.” quote by Malcolm Gladwell](https://sms4smile.com/quotes/img-quotes/565/malcolm-gladwell-348_barrels_norden-said-with-the-mark-15-norden-bomb_62474.jpg)
