“This is the lesson advertisers must follow to add value in the future. What we need is better content from brands, and not just product placement, which screams of inauthenticity.” — Andrew Essex Copy Share Image
“Among the more pleasing by-products of the coming end of advertising is a heretical realization among some industry thinkers: the idea that for advertising to survive, or rather to thrive, it must add value to people's lives. In a world… — Andrew Essex Copy Share Image
“They’d become genuine storytellers, and put themselves at the center of the story.” — Andrew Essex Copy Share Image
“The most important thing is to be excellent, interesting, authentic, or useful. To be the thing, not the thing that sells the thing. That's… — Andrew Essex Copy Share Image
“It's rarely pointed out, even though it's so obvious, that the artistic triumph of the small screen has paradoxically come at the expense of… — Andrew Essex Copy Share Image
“Vine, the Ringling Brothers circus, Friendster, horseshoes, pay phones, typewriters, etc. Things go out of business. Don't think it can't happen to Madison Avenue.… — Andrew Essex Copy Share Image
“This is the lesson advertisers must follow to add value in the future. What we need is better content from brands, and not just… — Andrew Essex Copy Share Image
“Many of us were raised to think of abundance as something desirable. The cornucopia, the horn of plenty, the allure of inexhaustible gifts. In… — Andrew Essex Copy Share Image
“repeatedly despite my feeble protestations. I would soon discover—perhaps the last person in America to do so—that this film was part of an entire… — Andrew Essex Copy Share Image
“Among the more pleasing by-products of the coming end of advertising is a heretical realization among some industry thinkers: the idea that for advertising… — Andrew Essex Copy Share Image
“Young people, not to mention people of all ages, really, really don't like being annoyed. And ads, almost always, were annoying. There is nothing… — Andrew Essex Copy Share Image
