“The most important thing is to be excellent, interesting, authentic, or useful. To be the thing, not the thing that sells the thing. That's fantastic news for creative people, who specialize in the stuff. Thanks to toomuchness, creativity, once exclusively… — Andrew Essex Copy Share Image
“They’d become genuine storytellers, and put themselves at the center of the story.” — Andrew Essex Copy Share Image
“The most important thing is to be excellent, interesting, authentic, or useful. To be the thing, not the thing that sells the thing. That's… — Andrew Essex Copy Share Image
“It's rarely pointed out, even though it's so obvious, that the artistic triumph of the small screen has paradoxically come at the expense of… — Andrew Essex Copy Share Image
“Vine, the Ringling Brothers circus, Friendster, horseshoes, pay phones, typewriters, etc. Things go out of business. Don't think it can't happen to Madison Avenue.… — Andrew Essex Copy Share Image
“This is the lesson advertisers must follow to add value in the future. What we need is better content from brands, and not just… — Andrew Essex Copy Share Image
“Many of us were raised to think of abundance as something desirable. The cornucopia, the horn of plenty, the allure of inexhaustible gifts. In… — Andrew Essex Copy Share Image
“repeatedly despite my feeble protestations. I would soon discover—perhaps the last person in America to do so—that this film was part of an entire… — Andrew Essex Copy Share Image
“Among the more pleasing by-products of the coming end of advertising is a heretical realization among some industry thinkers: the idea that for advertising… — Andrew Essex Copy Share Image
“Young people, not to mention people of all ages, really, really don't like being annoyed. And ads, almost always, were annoying. There is nothing… — Andrew Essex Copy Share Image
