“A buyer persona profile is a short biography of the typical customer, not just a job description but a person description,” says… — David Meerman Scott Copy Share Image
Don't start by talking about your products and services instead think about the people you are trying to reach — David Meerman Scott Copy Share Image
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to… — David Meerman Scott Copy Share Image
“In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don’t realize… — David Meerman Scott Copy Share Image
“Consider your own answers to these questions. In the past two months, either privately or professionally, in order to find an answer to a… — David Meerman Scott Copy Share Image
Creating great content that educates and informs is always the best marketing strategy. — David Meerman Scott Copy Share Image
What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear. — David Meerman Scott Copy Share Image
Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers. — David Meerman Scott Copy Share Image
The difference is conflict, an important yet overlooked aspect of all good communications. — David Meerman Scott Copy Share Image
If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way… — David Meerman Scott Copy Share Image
“A buyer persona profile is a short biography of the typical customer, not just a job description but a person description,” says Adele Revella,” — David Meerman Scott Copy Share Image
