Bloggers Quote by David Meerman Scott
“If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.”
About This Quote
Relying solely on media and press releases limits direct buyer engagement; bloggers and alternative channels can reach customers effectively.
In simple terms: Media alone misses buyers; bloggers help.
Key Takeaway
Use diverse channels to reach customers directly.
Themes
marketing
media strategy
digital outreach
Mood
strategic
optimistic
Type
advice
practical
When to use this quote
- social media campaigns
- blog collaborations
- influencer partnerships
Key Concepts
customer engagement
content marketing
Questions to Reflect On
- What alternative platforms can you leverage?
- How do you measure direct buyer response?
A Different Perspective
Some audiences distrust non‑traditional sources.
![“I've always found that word [“hipster”] is used with such disdain, like it's always used by chubby bloggers who aren't getting laid anymore and are bored, and they're just so mad at these young kids for going out and getting wasted and having fun and being fashionable,” quote by Gavin McInnes](https://sms4smile.com/quotes/img-quotes/183/gavin-mcinnes-4442_bloggers_i-ve-always-found-that-word-hipster-is-u_183991.jpg)
