No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell. — Rosser Reeves Copy Share Image
You must make the product interesting, not just make the ad different. — Rosser Reeves Copy Share Image
No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But… — Rosser Reeves Copy Share Image
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if… — Rosser Reeves Copy Share Image
What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up? — Rosser Reeves Copy Share Image
Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr.… — Rosser Reeves Copy Share Image
They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They… — Rosser Reeves Copy Share Image
Unless a product becomes outmoded, a great campaign will not wear itself out. — Rosser Reeves Copy Share Image
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today… — Rosser Reeves Copy Share Image
Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything… — Rosser Reeves Copy Share Image
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that… — Rosser Reeves Copy Share Image
