The only way to do great work is to love what you do. If you daven't found it yet, keep looking. Don't… — Steve Jobs Copy Share Image
There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of… — Steve Jobs Copy Share Image
We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We… — Steve Jobs Copy Share Image
Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took… — Steve Jobs Copy Share Image
Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that… — Steve Jobs Copy Share Image
Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably… — Steve Jobs Copy Share Image
The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a… — Steve Jobs Copy Share Image
My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each… — Steve Jobs Copy Share Image
What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to… — Steve Jobs Copy Share Image
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to… — Steve Jobs Copy Share Image
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and… — Steve Jobs Copy Share Image
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy… — Steve Jobs Copy Share Image
I was in the parking lot, with the key in the car, and I thought to myself: If this is my last… — Steve Jobs Copy Share Image
Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way… — Steve Jobs Copy Share Image
My job is to not be easy on people. My job is to make them better. My job is to pull things… — Steve Jobs Copy Share Image
It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the… — Steve Jobs Copy Share Image
“When you’re young, you look at television and think, There’s a conspiracy. The networks have conspired to dumb us down. But when… — Steve Jobs Copy Share Image
You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it… — Steve Jobs Copy Share Image
My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure,… — Steve Jobs Copy Share Image
A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people… — Steve Jobs Copy Share Image
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really… — Steve Jobs Copy Share Image
When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when… — Steve Jobs Copy Share Image
We have never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really… — Steve Jobs Copy Share Image
I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents'… — Steve Jobs Copy Share Image
Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product… — Steve Jobs Copy Share Image
So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most… — Steve Jobs Copy Share Image
When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use… — Steve Jobs Copy Share Image
Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right… — Steve Jobs Copy Share Image
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image
![“Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're…” quote by Steve Jobs](https://sms4smile.com/quotes/img-quotes/2f7/steve-jobs-307_add_our-approach-is-to-think-of-companies-no_2938528.jpg)
