We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make… — Steve Jobs Copy Share Image
My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They… — Steve Jobs Copy Share Image
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. — Steve Jobs Copy Share Image
I was in the parking lot, with the key in the car, and I thought to myself: If this is my last… — Steve Jobs Copy Share Image
“The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking… — Steve Jobs Copy Share Image
When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when… — Steve Jobs Copy Share Image
I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents'… — Steve Jobs Copy Share Image
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but… — Steve Jobs Copy Share Image
So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most… — Steve Jobs Copy Share Image
You're missing it. This is not a one-man show. What's reinvigorating this company is two things: One, there's a lot of really… — Steve Jobs Copy Share Image
Apple is the only company in the world that has all of that under one roof. We can invent a complete a… — Steve Jobs Copy Share Image
Don't be trapped by dogma — which is living with the results of other people's thinking. — Steve Jobs Copy Share Image
Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the… — Steve Jobs Copy Share Image
Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably… — Steve Jobs Copy Share Image
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy… — Steve Jobs Copy Share Image
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and… — Steve Jobs Copy Share Image
We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We… — Steve Jobs Copy Share Image
Making an enduring company was both harder and more important than making a great product. — Steve Jobs Copy Share Image
I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the… — Steve Jobs Copy Share Image
Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took… — Steve Jobs Copy Share Image
Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that… — Steve Jobs Copy Share Image
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we… — Steve Jobs Copy Share Image
The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a… — Steve Jobs Copy Share Image
I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell… — Steve Jobs Copy Share Image
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to… — Steve Jobs Copy Share Image
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus. — Steve Jobs Copy Share Image
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and… — Steve Jobs Copy Share Image
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs Copy Share Image
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have… — Steve Jobs Copy Share Image
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you… — Steve Jobs Copy Share Image
“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.” — Steve Jobs Copy Share Image
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I… — Steve Jobs Copy Share Image
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop… — Steve Jobs Copy Share Image
I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience. — Steve Jobs Copy Share Image
“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human… — Steve Jobs Copy Share Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the… — Steve Jobs Copy Share Image