For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent… — Simon Mainwaring Copy Share Image
In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the… — Peter York Copy Share Image
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can… — Simon Mainwaring Copy Share Image
What's the worst, is when people clearly haven't researched you. One time an interviewer asked me if I do a lot of… — Laura Benanti Copy Share Image
They, looking back, all the eastern side beheld Of Paradise, so late their happy seat, Waved over by that flaming brand, the… — John Milton Copy Share Image
We do our universities a disservice when we brand them as a lost cause. There are some frightfully honest students out there,… — Ravi Zacharias Copy Share Image
Timberland is an all-American brand focused on work, utility and the outdoors, that managed to find a place in the fashion world… — Pharrell Williams Copy Share Image
When you get something like MTV, it's like regular television. You get it, and at first it's novel and brand new and… — David Lee Roth Copy Share Image
At this point in my career, I have the privilege of choosing my partners. In the beginning, you more or less take… — Bode Miller Copy Share Image
Many offenders are tracked for prison at early ages, labeled as criminals in their teen years, and then shuttled from their decrepit,… — Michelle Alexander Copy Share Image
To me, the AMC brand is great storytelling - they call it slow-burn storytelling. — Billy Campbell Copy Share Image
Beside the brand-ambassador elements of the modern racing driver, the evolution of the athlete has mandated that as drivers, we are very… — Charlie Kimball Copy Share Image
When you face a creative change at the house, you have to start a dialogue, and talk with the designer about how… — Delphine Arnault Copy Share Image
People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly… — Bob Iger Copy Share Image
My roots are very closely tied to the DNA of the brand. Growing up in Serbia where women are unapologetically very feminine,… — Roksanda Ilincic Copy Share Image
Most of the things I do brand wise are both missionary and mercenary in their position, and that's really important to me;… — Mike Rowe Copy Share Image
Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every… — Andrew Mason Copy Share Image
Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant. — Shawn Amos Copy Share Image
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be… — Stephen Elop Copy Share Image
Bigger brands like Shinola are capitalizing on what all of us small companies did. Shinola is just totally fake. It's a corporate… — Mark McNairy Copy Share Image
I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for… — Karen Walker Copy Share Image
Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist,… — Miles Young Copy Share Image
As a student of the game, it is a dream come true to align myself with a brand that has a rich… — Maya Moore Copy Share Image
