Brands Quote by Al Ries

“the internet are the ultimate enemy of unconditional commitment”

— Hubert Dreyfus

The Internet is the ultimate vanity-publishing medium, and therefore, the ultimate place for those of us who like to watch. The Internet can reach…

— Nathan Myhrvold

We all get a little rush of excitement at the prospect of buying a brand-new outfit for a first date, but this is not…

— Nina Garcia

Buying a pair of shoes is one of the most optimistic acts I know, next to falling in love. I like nothing better than…

— Jonathan Carroll

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

— Al Ries

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or…

— Al Ries

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

— Al Ries

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

— Al Ries

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth.…

— Al Ries

To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…

— Philip Roth

I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of…

— Scarlett Johansson

I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having…

— Marianne Williamson