“In a nutshell, Blue Ocean Strategy is about creating completely new industries through fundamental differentiation as opposed to competing in existing industries by tweaking established models. Rather than outdoing competitors in terms of traditional performance metrics, Kim and Mauborgne advocate… — Alexander Osterwalder Copy Share Image
“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative… — Alexander Osterwalder Copy Share Image
Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are… — Alexander Osterwalder Copy Share Image
“Maintaining a beginner’s mindset helps keep us from becoming victims of our own successes. We all need to constantly scan the landscape and continuously… — Alexander Osterwalder Copy Share Image
“A business model describes the rationale of how an organization creates, delivers, and captures value” — Alexander Osterwalder Copy Share Image
“Telling a story that illustrates how your business model solves a customer problem is a clear way to introduce listeners to the idea. Stories… — Alexander Osterwalder Copy Share Image
Once you understand business models you can then start prototyping business models just like you prototype products. — Alexander Osterwalder Copy Share Image
“There’s not a single business model . . . There are really a lot of opportunities and a lot of options and we just… — Alexander Osterwalder Copy Share Image
“An entrepreneur’s challenge is to design and successfully implement a new business model.” — Alexander Osterwalder Copy Share Image
Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan -… — Alexander Osterwalder Copy Share Image
Co-creation is much more work than writing somewhere in a hidden corner and then publishing your content. However, the benefits outweigh the costs. — Alexander Osterwalder Copy Share Image
“People are moved more by stories than by logic. Ease listeners into the new or unknown by building the logic of your model into… — Alexander Osterwalder Copy Share Image
“In a nutshell, Blue Ocean Strategy is about creating completely new industries through fundamental differentiation as opposed to competing in existing industries by tweaking… — Alexander Osterwalder Copy Share Image
