Car Quote by Yutaka Katayama
“The Miata is taking the place of the 240Z . The fun of driving cars is the same as riding a horse. We need a car that is like riding on horseback. We are making robots. Robots don't like human control.”
About This Quote
Source Interview: 2018 Automotive Innovation Forum, Yutaka Katayama
Driving should feel as natural and exhilarating as riding a horse.
In simple terms: Cars can mimic horseback freedom.
Key Takeaway
Seek vehicles that feel alive.
Themes
technology
freedom
innovation
Mood
enthusiastic
curious
Type
inspirational
philosophical
When to use this quote
- automotive design
- robotics
- recreation
Key Concepts
human‑machine interaction
design philosophy
Questions to Reflect On
- How can designers balance autonomy and driver input?
- What makes a ride feel “alive”?
A Different Perspective
Robots may resist human control.
