Apples Quote by Walter Isaacson

“It's like giving a glass of ice water to somebody in hell" -- about iTunes on Windows computers”

— Steve Jobs

“Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm.…

— Steve Jobs

I think Apple's revenge is just the fact that Windows, you know, PCs all became Macintoshes in a way.

— Steve Wozniak

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and…

— Walter Isaacson

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder,…

— Tim Cook

It was always amusing to be inside Apple and read what journalists said we were doing

— Donald A. Norman

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…

— Jonathan Ive

“It was then I realized that I do give a shit about Apple—I started it and it is a good thing to have in…

— Walter Isaacson

The Steve Jobs who founded Apple as an anarchic company promoting the message of freedom, whose first projects with Stephen Wozniak were pirate boxes…

— Mike Daisey

It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they…

— Nathan Myhrvold

Apple has a passion to deliver the most amazing, innovative - and, in fact, I got criticized because in "Win," there are at least…

— Frank Luntz