Business Quote by Tobias Lutke
“Change has to be fundamental to a company's culture, or there is no way it can survive.”
About This Quote
Source Speech: Interview, Shopify CEO Tobias Lutke, 2018
A company must embed deep change in its culture to endure; superficial tweaks won't sustain it.
In simple terms: Fundamental cultural change is essential for survival.
Key Takeaway
Embed change in culture.
Themes
culture
change
survival
business
Mood
determined
serious
Type
advice
leadership
When to use this quote
- startup scaling
- corporate restructuring
- leadership training
- employee engagement
Key Concepts
Organizational theory
cultural transformation
Questions to Reflect On
- How can leaders embed change?
- What barriers exist?
A Different Perspective
Cultural inertia can resist change.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)