Business Quote by Simone Giertz
“In some ways, it's good for company culture to build things that are intended to fail because it creates an environment where it's OK to fail. A lot of people are very scared of that, especially in the workplace.”
About This Quote
Source Interview: Talk at TechCrunch Disrupt, 2018
Encouraging intentional failure normalizes risk‑taking and learning, reducing fear of mistakes in teams.
In simple terms: Failing on purpose helps teams learn and feel safe.
Key Takeaway
Embrace safe experiments.
Themes
culture
learning
risk
innovation
Mood
cautious
optimistic
Type
motivational
practical
When to use this quote
- product development
- startup teams
- R&D labs
- creative workshops
Key Concepts
psychological safety
growth mindset
Questions to Reflect On
- How can leaders design safe‑fail experiments?
- What metrics show learning from failure?
A Different Perspective
If failures aren't truly intentional, fear may persist.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)