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Type Quote by Stephen Coles

“When sans serif printing type first appeared in the early to mid-1800s, some found the style so strange they called it “grotesque.” These typefaces kept the nickname even after they gained popularity and Grotesque (or “Grotesk” in German-speakers) is now associated with any sans serif in this…” quote by Stephen Coles
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““When sans serif printing type first appeared in the early to mid-1800s, some found the style so strange they called it “grotesque.” These typefaces kept the nickname even after they gained popularity and Grotesque (or “Grotesk” in German-speakers) is now associated with any sans serif in this early style. The characteristics of Grotesque typefaces are similar””

Stephen Coles

About This Quote

Source Article: History of Grotesque Typefaces, Design Journal, 2019

Early sans serif fonts were labeled “grotesque” for their stark, unfamiliar look, a term that persisted as the style became mainstream.

In simple terms: Grotesque means strange sans serif fonts.

Key Takeaway

Recognize how labels affect perception.

Themes

design history perception

Mood

analytical curious

Type

historical design

When to use this quote

  • branding
  • graphic design education
  • UI design

Key Concepts

typography cultural bias

Questions to Reflect On

  • How do naming conventions influence design trends?
  • Can a “grotesque” label be reclaimed positively?
A Different Perspective

The term can carry negative connotations that may limit appreciation of the style.

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