Business Quote by Simon Sinek
“Every company knows what they do Some know how they do it Very few know why”
About This Quote
Source Book: Start With Why by Simon Sinek, 2009
Understanding purpose drives better decisions; many act without grasping underlying reasons.
In simple terms: Purpose matters more than process.
Key Takeaway
Clarify your why.
Themes
purpose
leadership
strategy
Mood
thoughtful
inspired
Type
advice
philosophical
When to use this quote
- team meetings
- branding
- product development
- career planning
Key Concepts
Motivation
identity
mission
Questions to Reflect On
- What is your core purpose?
- How does purpose affect performance?
A Different Perspective
Knowing why is hard; people focus on tasks not meaning.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)