Customer Quote by Ronald Coase
“The main reason why it is profitable to establish a firm would seem to be that there is a cost of using the price mechanism. The most obvious cost of 'organizing' production through the price mechanism is that of discovering what the relevant prices are.”
About This Quote
Firms exist because using market prices to coordinate production incurs costs; organizing via prices is costly.
In simple terms: Firms help avoid the cost of price discovery.
Weigh the benefits of organization against price‑coordination costs.
Themes
Mood
Type
When to use this quote
- business planning
- policy design
- entrepreneurship
Key Concepts
Questions to Reflect On
- When is a firm more efficient than market pricing?
- How do technology changes affect coordination costs?
May not account for digital coordination tools.