Computers Quote by Ray Kroc
““Another judgment I made early in the game and enforced through the years was that there would be no pay telephones, no jukeboxes, no vending machines of any kind in McDonald’s restaurants. Many times operators have been tempted by the side income some of these machines offer, and they have questioned my decision. But I’ve stood firm. All of those things create unproductive traffic in a store and encourage loitering that can disrupt your customers. This would downgrade the family image we wanted to create for McDonald’s. Furthermore, in some areas the vending machines were controlled by the crime syndicate, and I wanted no part of that. Our””
About This Quote
Source Interview: McDonald’s Franchise History, 1970s
Eliminating distractions like phones and vending machines keeps stores focused on family-friendly service and avoids crime ties.
In simple terms: Removing distractions improves store atmosphere and safety.
Key Takeaway
Maintain a clean, family‑focused environment.
Themes
business strategy
customer experience
security
Mood
pragmatic
protective
Type
business
operational
When to use this quote
- restaurant layout
- customer flow
- crime prevention
Key Concepts
brand integrity
store design
Questions to Reflect On
- Should convenience ever be sacrificed for brand image?
- How to balance profit and atmosphere?
A Different Perspective
Some customers may miss conveniences; revenue loss from machines.
