Book Quote by Paul Reiser
“The consumer mentality - we like something, what other flavor does it come in? We like that TV show, does it come in a book form? Does it come in a capsule? How about a soup?”
About This Quote
People often seek the same experience across different formats, reflecting a desire for familiarity and novelty simultaneously.
In simple terms: We want familiar things in new forms.
Explore diverse mediums for ideas.
Themes
Mood
Type
When to use this quote
- product design
- advertising
- content creation
- cross‑media storytelling
- brand extension
Key Concepts
Questions to Reflect On
- How does format change affect perception?
- When does novelty become gimmick?
The drive for new formats can dilute original quality.