Advertising Quote by Paul G. Hoffman
“If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.”
![“Once you start moving [market] lower, then you trigger of all sorts of things. You trigger people who have to sell because they're over-levered. So they sell their winners and their losers. They're just trying to raise cash. So, what you then get is spreading malaise throughout the global markets.” quote by Mohamed El-Erian](https://sms4smile.com/quotes/img-quotes/6aa/mohamed-el-erian-19946_cash_once-you-start-moving-market-lower-then_2764402.jpg)
