Answers Quote by Norbert Reithofer
“I have told our senior executives that I will slaughter holy cows if it benefits the company's long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.”
About This Quote
Advocates bold, unconventional actions for long‑term corporate sustainability, even if they seem sacrificial.
In simple terms: Take daring steps for future success.
Key Takeaway
Prioritize long‑term health over tradition.
Themes
sustainability
leadership
innovation
risk‑taking
Mood
determined
critical
Type
strategic
thought‑provoking
When to use this quote
- executive meetings
- product development
- policy reform
Key Concepts
strategic disruption
corporate responsibility
long‑term planning
Questions to Reflect On
- What tradition might you need to challenge for sustainability?
- How do you measure long‑term success?
A Different Perspective
Bold moves can clash with stakeholder values or ethics.
![“If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.” quote by Norbert Reithofer](https://sms4smile.com/quotes/img-quotes/3fa/norbert-reithofer-26437_alternatives_if-you-as-ceo-have-recognized-an-approac_1341108.jpg)
