Customer Quote by Mike Weinberg
““We’ll identify and select strategic target accounts that give us the best chance of winning. Then we’ll invest heavily in building the arsenal of sales weapons needed to successfully carry out the attack against our chosen targets. The three weapons most worthy of attention—the sales story, proactive telephone call, and the face-to-face sales call—are””
About This Quote
Source Sales training manual, 2012
Identify target accounts, then build a sales arsenal—story, calls, face‑to‑face—to win strategically.
In simple terms: Pick targets, then use sales tools to win.
Key Takeaway
Focus on strategic accounts first.
Themes
sales strategy
targeting
execution
Mood
strategic
practical
Type
business
training
When to use this quote
- sales meetings
- cold calls
- presentations
Key Concepts
account selection
communication
relationship building
Questions to Reflect On
- What criteria define a “best chance” account?
- How to balance tactics with genuine rapport?
A Different Perspective
Over‑reliance on tactics can ignore relationship depth.
