I think Quote by Michael Morhaime
“I think at one point there were three television channels showing 'Starcraft' tournaments in South Korea. We were so unprepared for its success.”
About This Quote
Source Interview: Game Developers Conference, 2008
The rapid rise of e‑sports in South Korea caught many industry leaders off guard, highlighting how new media can quickly reshape entertainment.
In simple terms: E‑sports grew faster than expected, surprising creators.
Anticipate emerging trends early.
Themes
Mood
Type
When to use this quote
- game development
- marketing strategy
- broadcast planning
- investment decisions
Key Concepts
Questions to Reflect On
- How can companies build flexible platforms for unexpected growth?
- What signals indicate a niche hobby becoming mainstream?
Existing infrastructure may struggle to support sudden demand spikes.