Blizzard Quote by Michael Morhaime
“Blizzcon is a Blizzard show. It's not an Activsion/Blizzard show.”
About This Quote
Source Conference: BlizzCon Keynote, Blizzard Entertainment, 2014
BlizzCon is an event owned and produced solely by Blizzard, not a joint venture with Activision.
In simple terms: BlizzCon belongs to Blizzard alone.
Key Takeaway
Recognize the distinct brand identity.
Themes
branding
corporate identity
events
Mood
informative
neutral
Type
statement
clarification
When to use this quote
- gaming conventions
- marketing strategies
- industry partnerships
- media coverage
Key Concepts
intellectual property
brand ownership
Questions to Reflect On
- How does brand ownership affect fan loyalty?
- What are the risks of co-branding?
A Different Perspective
The perception of joint branding can blur audience expectations.
