Age Quote by Michael Morhaime
“Activision and Blizzard both believe that we're in an expanding market where we can reach more people across multiple platforms, geographies and age groups. Both of our companies are positioned very well to take advantage of those trends to keep lowering the barriers to get more people into gaming.”
About This Quote
Source Speech: Corporate presentation, Activision Blizzard, 2023
The quote highlights the belief that the gaming market is growing and becoming more accessible across demographics and platforms, positioning the companies to capitalize on this trend.
In simple terms: Gaming market is expanding and companies are ready to reach more people.
Key Takeaway
Leverage diverse platforms to broaden audience.
Themes
growth
accessibility
strategy
Mood
optimistic
strategic
Type
business
visionary
When to use this quote
- product launches
- global marketing
- cross‑platform development
Key Concepts
market expansion
demographic reach
platform diversification
Questions to Reflect On
- How can we tailor games for varied cultures?
- What barriers remain for new gamers?
A Different Perspective
Challenges include regional regulations and cultural preferences.
