Blizzard Quote by Michael Morhaime
“One of the things I think has been important for Blizzard is maintaining the direct relationship with our players. Having a platform that we owned and controlled was important for that strategy, and also to not be dependent on other publishers.”
About This Quote
Blizzard values direct player relationships and owning its platform to avoid reliance on other publishers.
In simple terms: Control over platform strengthens player ties.
Key Takeaway
Maintain ownership for strategic independence.
Themes
business strategy
player engagement
platform ownership
independence
Mood
strategic
analytical
Type
business
industry
When to use this quote
- game launches
- platform development
- publisher negotiations
Key Concepts
vertical integration
customer relationship management
Questions to Reflect On
- What are the risks of platform independence?
- How can you balance control with scalability?
A Different Perspective
Owning a platform can be costly and complex.
