Customer Quote by Michael E. Porter
““It is the "threat of entry", not whether "entry" actually occurs, that holds down profitability. p.26””
About This Quote
Source Book: Competitive Strategy, 1980
Profitability is constrained by the threat of new entrants, not just actual market entry; barriers matter more than current competition.
In simple terms: Entry threats limit profit more than actual entrants.
Key Takeaway
Strengthen barriers to protect profits.
Themes
competition
market entry
profitability
Mood
analytical
strategic
Type
business
economic
When to use this quote
- strategic planning
- regulatory policy
- investment decisions
- entrepreneurship
Key Concepts
economics
business strategy
industry analysis
Questions to Reflect On
- How can firms balance barriers with market health?
- What strategies reduce entry threats without harming competition?
A Different Perspective
Barriers can stifle innovation and consumer choice.
