““The second bias, known as prospect theory, tells us that loss and gain are not measured equally. Losing $100, say, feels worse than gaining $100 feels good. One result of the bias is that once we’ve got something, not only do we not want to let it go, but we also tend to overvalue its worth. Asking the Strategy Question shines a light on what we’re holding on to, so we might better weigh up what’s worth keeping and what might need to be set free. Question””
