Assuming Quote by Will Evans

You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk…

— Roger Martin

“Strategy is born when a calculated risk meets an educated guess”

— Samer Chidiac

“If you drop assumptions, and can anticipate the possibilities, you can master the art of strategy. However, if you can only manipulate probability, you…

— Lionel Suggs

Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.

— Michael Porter

Strategy is choice. Strategy means saying no to certain kinds of things.

— Michael Porter

“A good decision cannot guarantee a good outcome. All real decisions are made under uncertainty. A decision is therefore a bet, and evaluating it…

— Ward Edwards

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

— Michael Porter

At the end of the day you bet on people, not on strategies.

— Lawrence Bossidy

Strategy is something that emerges from reality, while tactics might be chosen.

— George Friedman

“Any good strategy involves risk. If you think your strategy is foolproof, the fool may well be you.”

— Philip M. Rosenzweig

Strategy is a pattern in a stream of decisions

— Henry Mintzberg

“You can shift the odds in your favor by differentiating yourself from others, because a good strategy seeks uniqueness. Rather than a plan, a…

— Stephen Bungay