Certain Quote by Michael Porter
“Strategy is choice. Strategy means saying no to certain kinds of things.”
About This Quote
Source Book: Competitive Strategy, 1980
Strategy involves deliberate choices, including rejecting certain options to focus resources effectively.
In simple terms: Strategy is about saying no.
Make selective decisions to focus effort.
Themes
Mood
Type
When to use this quote
- corporate planning
- product development
- market entry
Key Concepts
Questions to Reflect On
- Which options should you decline?
- How does saying no create value?
Over‑focus can limit flexibility.