Business Quote by Marc Ostrofsky
“The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.”
About This Quote
Source Book: The Art of SEO by Eric Enge, 2012
Driving traffic is only the first step; conversion turns visitors into paying customers.
In simple terms: Traffic alone isn’t enough; you must convert visitors.
Key Takeaway
Focus on conversion after attracting visitors.
Themes
marketing
conversion
digital strategy
Mood
strategic
analytical
Type
instructional
business
When to use this quote
- e‑commerce sites
- landing page design
- email follow‑ups
- retargeting ads
Key Concepts
sales funnel
customer journey
value proposition
Questions to Reflect On
- How can you improve your site’s call‑to‑action?
- What barriers prevent visitors from buying?
A Different Perspective
Conversion depends on trust, relevance, and timing.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
