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Angle Quote by Marc Ostrofsky

“Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.” quote by Marc Ostrofsky
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“Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.”

Marc Ostrofsky

About This Quote

Source Business: Innovation Strategy, 2010s

When a component of a business model shifts, it triggers the creation of new supporting models for related companies.

In simple terms: Changes in a business model spark new supporting models.

Key Takeaway

Adapt to model changes quickly.

Themes

innovation business models strategy adaptation

Mood

analytical pragmatic

Type

business strategic

When to use this quote

  • product launch
  • market entry
  • rebranding
  • partnerships

Key Concepts

disruption value creation ecosystem

Questions to Reflect On

  • How can you anticipate model shifts?
  • What supports emerging models?
A Different Perspective

New models may be unstable initially.

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