Angle Quote by Marc Ostrofsky
“Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.”
About This Quote
Source Business: Innovation Strategy, 2010s
When a component of a business model shifts, it triggers the creation of new supporting models for related companies.
In simple terms: Changes in a business model spark new supporting models.
Adapt to model changes quickly.
Themes
Mood
Type
When to use this quote
- product launch
- market entry
- rebranding
- partnerships
Key Concepts
Questions to Reflect On
- How can you anticipate model shifts?
- What supports emerging models?
New models may be unstable initially.