Advertisers Quote by Sarah Lacy
“Stop looking at the Web as merely a display opportunity and not a way to interact. That does not create a new business model, it just shifts one that isn't growing and is outdated. The reason sites like Google are stealing advertisers from daily newspapers is not because Google has more eyeballs. It's because Google used the interactivity of the Web to deliver a new, better way to advertise.”
About This Quote
Source Article: “The Business of the Web” (2005) online publication
Web interactivity, not just display, creates new business models and advertising opportunities.
In simple terms: Interactivity drives new models.
Key Takeaway
Leverage interactivity.
Themes
innovation
digital media
advertising
business strategy
Mood
analytical
forward‑looking
Type
strategic
insightful
When to use this quote
- media companies
- advertisers
- start‑ups
Key Concepts
network effects
user engagement
Questions to Reflect On
- How can you integrate interactivity into your model?
- What risks exist in over‑reliance on tech?
A Different Perspective
Technology alone won’t guarantee success without strategy.
