Common Quote by Leo Burnett
“Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.”
About This Quote
Source Advertising Slogan, Leo Burnett, 1950s
Simplicity and excellence should guide actions; do the obvious, but do it exceptionally well.
In simple terms: Do simple things extremely well.
Focus on quality in everyday tasks.
Themes
Mood
Type
When to use this quote
- product design
- customer service
- team projects
Key Concepts
Questions to Reflect On
- What simple task can you improve?
- How does excellence change perception?
Over‑emphasis on simplicity may ignore nuance.