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Customer Quote by John Maynard Keynes

“It is the duty of the long-term investor to endure great losses with equanimity.” quote by John Maynard Keynes
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“It is the duty of the long-term investor to endure great losses with equanimity.”

John Maynard Keynes

About This Quote

Source Book: The General Theory of Employment, Interest and Money, 1936

Investors should accept short‑term losses calmly, focusing on long‑term goals.

In simple terms: Stay calm during market dips.

Key Takeaway

Maintain long‑term perspective.

Themes

investment patience risk management

Mood

reflective calm

Type

financial philosophical

When to use this quote

  • stock market
  • retirement planning
  • portfolio rebalancing

Key Concepts

behavioral finance volatility tolerance

Questions to Reflect On

  • What strategies help you stay calm during downturns?
  • How do you define a reasonable long‑term horizon?
A Different Perspective

Losses are inevitable; emotional reactions can harm returns.

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