Customer Quote by John Maynard Keynes
“It is the duty of the long-term investor to endure great losses with equanimity.”
About This Quote
Source Book: The General Theory of Employment, Interest and Money, 1936
Investors should accept short‑term losses calmly, focusing on long‑term goals.
In simple terms: Stay calm during market dips.
Maintain long‑term perspective.
Themes
Mood
Type
When to use this quote
- stock market
- retirement planning
- portfolio rebalancing
Key Concepts
Questions to Reflect On
- What strategies help you stay calm during downturns?
- How do you define a reasonable long‑term horizon?
Losses are inevitable; emotional reactions can harm returns.