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Advertising Quote by Jennifer Saunders

“I love the TV show, and if you make a bad movie it means you've soiled it. Just like if we made an advert. We were offered so many times and I'd say, look, this is the good thing, and you can't compromise that, because then you compromise the integrity of the characters.” quote by Jennifer Saunders
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“I love the TV show, and if you make a bad movie it means you've soiled it. Just like if we made an advert. We were offered so many times and I'd say, look, this is the good thing, and you can't compromise that, because then you compromise the integrity of the characters.”

Jennifer Saunders

About This Quote

Source Interview: The Comic Strip Presents, 1990s TV series

Compromising a story's integrity for commercial reasons damages the characters' authenticity.

In simple terms: Don't sacrifice character integrity for profit.

Key Takeaway

Protect character integrity.

Themes

integrity art vs commerce creative control

Mood

reflective determined

Type

advice philosophical

When to use this quote

  • film production
  • advertising
  • TV writing
  • creative negotiations
  • budget constraints

Key Concepts

character development ethical storytelling commercial pressure

Questions to Reflect On

  • How do you prioritize character truth over market pressures?
  • What are the risks of compromising integrity?
A Different Perspective

Balancing artistic vision with financial demands can be complex.

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