Advertising Quote by Jeff Goodby
“The biggest mistake young designers make is that they try to make their advertising look like advertising”
About This Quote
Source Interview: Advertising Age, 2005
Young designers often over‑engineer ads to look like ads, losing authenticity and impact.
In simple terms: Designers try too hard to look like ads.
Key Takeaway
Focus on genuine storytelling.
Themes
design
authenticity
advertising
Mood
reflective
inspirational
Type
advice
creative
When to use this quote
- product launch
- portfolio review
- client pitch
- creative brainstorming
Key Concepts
branding
consumer psychology
Questions to Reflect On
- How can you make ads feel natural?
- What authentic elements can you add?
A Different Perspective
Over‑emphasis on style can alienate audiences.
![“Bob Scarpelli [of DDB] has told me I'd rot in hell for the commercials I've done, but I think he's kidding.” quote by Jeff Goodby](https://sms4smile.com/quotes/img-quotes/20a/jeff-goodby-61045_bob_bob-scarpelli-of-ddb-has-told-me-i-d-rot_672411.jpg)
