Come up Quote by Jeff Goodby
“I look for things that no one I know, even myself, would ever come up with. If your solution is something that your friends or family might come up with, throw it away.”
About This Quote
Source Interview: Advertising Forum, 2019
Innovative ideas must be unique; if they’re obvious to friends, discard them.
In simple terms: Seek truly original solutions.
Key Takeaway
Pursue originality.
Themes
creativity
innovation
problem‑solving
Mood
analytical
inspirational
Type
business
creative
When to use this quote
- product development
- brainstorming sessions
- startup pitches
Key Concepts
design thinking
disruptive strategy
Questions to Reflect On
- How do you test an idea’s uniqueness?
- What sources inspire truly novel thoughts?
A Different Perspective
Originality may be hard to verify.
![“Bob Scarpelli [of DDB] has told me I'd rot in hell for the commercials I've done, but I think he's kidding.” quote by Jeff Goodby](https://sms4smile.com/quotes/img-quotes/20a/jeff-goodby-61045_bob_bob-scarpelli-of-ddb-has-told-me-i-d-rot_672411.jpg)
