Able Quote by Jeff Bezos
“Lowering prices is easy. Being able to afford to lower prices is hard.”
About This Quote
Source Speech: Business conference, 2018
Lowering prices is simple; having the resources to do so is the real challenge, highlighting cost structure and capital advantage.
In simple terms: Cheap prices need money and strategy.
Build economies of scale before cutting prices.
Themes
Mood
Type
When to use this quote
- startup budgeting
- large retailer pricing
- price wars
- profit margins
Key Concepts
Questions to Reflect On
- How can a company sustain low prices without sacrificing quality?
- What resources are essential for competitive pricing?
Low prices may erode brand value if not managed.