Bits Quote by James Sinegal
“It's like heroin: You do a little and you want a little bit more. Raising prices is the easy way.”
About This Quote
Source Interview: Interview with James Sinegal, Costco founder, 2015
People become addicted to incremental gains, so small increases in price can trigger a cycle of higher demand and higher prices.
In simple terms: Small rewards lead to bigger cravings.
Beware of incremental price hikes.
Themes
Mood
Type
When to use this quote
- retail pricing
- subscription services
- online marketplaces
- marketing strategies
Key Concepts
Questions to Reflect On
- How do small price changes affect perceived value?
- Can you resist incremental price increases?
Higher prices may reduce long‑term customer loyalty.