Customer Quote by Jason Fried
““Scaring away new customers is worse than losing old customers.””
About This Quote
Losing new customers is less damaging than alienating existing ones.
In simple terms: Scaring away new customers is worse than losing old ones.
Key Takeaway
Focus on retaining current customers.
Themes
customer retention
growth
reputation
marketing
Mood
cautious
strategic
concerned
Type
business
advice
When to use this quote
- sales management
- product development
- customer service
- public relations
Key Concepts
business strategy
customer experience
brand loyalty
Questions to Reflect On
- How can we balance retention and acquisition?
- What tactics protect existing customers?
A Different Perspective
May underestimate acquisition importance.
