Appeals Quote by Nathan Myhrvold
“The whole hardware industry has experienced the phenomenon in which every time computers get cheaper, they appeal to a new set of users; every time they get more powerful, old customers upgrade.”
About This Quote
Source Book: Modern Hardware Trends, Nathan Myhrvold, 2015
When computers become cheaper, new users adopt them; when they become more powerful, existing users upgrade, driving continuous market expansion.
In simple terms: Cheaper computers attract new users; more powerful ones push upgrades.
Key Takeaway
Leverage price and performance shifts to target emerging user groups.
Themes
technology adoption
market dynamics
consumer behavior
Mood
optimistic
analytical
Type
observational
strategic
When to use this quote
- product launches
- pricing strategy
- customer segmentation
- technology upgrades
Key Concepts
economics
network effects
innovation diffusion
Questions to Reflect On
- How can firms anticipate the next user segment?
- What risks arise from rapid upgrade cycles?
A Different Perspective
Assumes all users have purchasing power; may overlook barriers in developing regions.
