Communication Quote by Jan Carlzon
“Setting a good example is truly the most effective means of communication - and setting a poor one is disastrous!”
About This Quote
Source Book: Moments of Truth, 1985
Leading by example is the most powerful communication; poor examples cause damage.
In simple terms: Good example communicates best; bad example harms.
Model the behavior you expect from others.
Themes
Mood
Type
When to use this quote
- team management
- customer service
- corporate culture
- training programs
Key Concepts
Questions to Reflect On
- How can you ensure your example aligns with values?
- What systems reinforce positive behavior?
People may ignore examples if not reinforced.