Famous Quote by James C. Collins
““David Maxwell, like Darwin Smith and Colman Mockler, exemplified a key trait of Level 5 leaders: ambition first and foremost for the company and concern for its success rather than for one’s own riches and personal renown. Level 5 leaders want to see the company even more successful in the next generation, comfortable with the idea that most people won’t even know that the roots of that success trace back to their efforts. As one Level 5 leader said, “I want to look out from my porch at one of the great companies in the world someday and be able to say, ‘I used to work there.””
About This Quote
Source Book: Good to Great, 2001
Level 5 leaders prioritize company success over personal gain, showing humility and fierce resolve.
In simple terms: Great leaders put the organization first.
Lead with humility and ambition.
Themes
Mood
Type
When to use this quote
- executive decision making
- strategic planning
- succession planning
Key Concepts
Questions to Reflect On
- What sacrifices are needed for lasting impact?
- How to balance humility with confidence?
Such self‑effacement can limit personal recognition.