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Famous Quote by James C. Collins

“David Maxwell, like Darwin Smith and Colman Mockler, exemplified a key trait of Level 5 leaders: ambition first and foremost for the company and concern for its success rather than for one’s own riches and personal renown. Level 5 leaders want to see the company even more successful in the next…” quote by James C. Collins
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““David Maxwell, like Darwin Smith and Colman Mockler, exemplified a key trait of Level 5 leaders: ambition first and foremost for the company and concern for its success rather than for one’s own riches and personal renown. Level 5 leaders want to see the company even more successful in the next generation, comfortable with the idea that most people won’t even know that the roots of that success trace back to their efforts. As one Level 5 leader said, “I want to look out from my porch at one of the great companies in the world someday and be able to say, ‘I used to work there.””

James C. Collins

About This Quote

Source Book: Good to Great, 2001

Level 5 leaders prioritize company success over personal gain, showing humility and fierce resolve.

In simple terms: Great leaders put the organization first.

Key Takeaway

Lead with humility and ambition.

Themes

leadership humility ambition legacy

Mood

reflective motivational

Type

philosophical inspirational

When to use this quote

  • executive decision making
  • strategic planning
  • succession planning

Key Concepts

Level 5 leadership personal sacrifice organizational success

Questions to Reflect On

  • What sacrifices are needed for lasting impact?
  • How to balance humility with confidence?
A Different Perspective

Such self‑effacement can limit personal recognition.

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