Achieve Quote by Howard Schultz
“Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.”
About This Quote
Source Speech: Global Brand Summit, 2015
Europe offers strategic value for building a lasting worldwide brand.
In simple terms: Europe is key for a global brand.
Key Takeaway
Leverage European markets strategically.
Themes
strategy
globalization
branding
Mood
strategic
optimistic
Type
business
inspirational
When to use this quote
- product launches
- regional partnerships
- advertising campaigns
- supply chain planning
Key Concepts
market expansion
brand equity
Questions to Reflect On
- How will you adapt to European markets?
- What risks exist in expansion?
A Different Perspective
Cultural differences can impede plans.
