Critical Quote by Hiroshi Yamauchi

DS not only changes Nintendo, it changes our industry.

— Reggie Fils-Aime

Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on…

— Reggie Fils-Aime

With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.…

— Satoru Iwata

In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original…

— Satoru Iwata

The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as…

— Reggie Fils-Aime

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

— Reggie Fils-Aime

Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit…

— Satoru Iwata

One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to…

— Reggie Fils-Aime

When the DS was first announced, our focus really was on communicating to consumers and to developers the innovation that's in that unit: two…

— Reggie Fils-Aime

The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally…

— Satoru Iwata

If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able…

— Satoru Iwata

“Nintendo, a term meaning “leave luck to heaven.”!”

— Steven L. Kent