Bars Quote by Reggie Fils-Aime
“Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started.”
About This Quote
Source Interview: Game Developers Conference, 2005
The DS challenges competitors by constantly innovating, raising expectations for handheld gaming before rivals even begin.
In simple terms: DS forces rivals to up their game early.
Innovate continuously to stay ahead.
Themes
Mood
Type
When to use this quote
- video game design
- hardware launches
- marketing campaigns
Key Concepts
Questions to Reflect On
- How can hardware innovation be paired with compelling software?
- What risks arise from focusing solely on specs?
Innovation alone may not guarantee market dominance without strong software support.