Bars Quote by Reggie Fils-Aime

The DS represents a critical moment for Nintendo's success over the next two years. If it succeeds, we rise to the heavens, if it…

— Hiroshi Yamauchi

DS not only changes Nintendo, it changes our industry.

— Reggie Fils-Aime

In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original…

— Satoru Iwata

With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.…

— Satoru Iwata

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

— Reggie Fils-Aime

I had a Nintendo DS, which I liked. I had 'NintenDogs' for that, which is really cool.

— Beth Phoenix

Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had touch screen…

— Reggie Fils-Aime

Mario sees himself in Nintendo DS, and he feels like flying.

— Reggie Fils-Aime

The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally…

— Satoru Iwata

The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as…

— Reggie Fils-Aime

Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit…

— Satoru Iwata

If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able…

— Satoru Iwata