Birth Quote by Hiroshi Yamauchi

We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…

— Reggie Fils-Aime

I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…

— Reggie Fils-Aime

Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers.

— Reggie Fils-Aime

What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and…

— Satoru Iwata

We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.…

— Satoru Iwata

Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…

— Reggie Fils-Aime

For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and third-party publishers…

— Reggie Fils-Aime

If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able…

— Satoru Iwata

For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo Switch, and…

— Reggie Fils-Aime

Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,

— Satoru Iwata

In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the…

— Satoru Iwata

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if…

— Satoru Iwata