Best Quote by Reggie Fils-Aime

What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one another: they…

— Satoru Iwata

Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…

— Reggie Fils-Aime

Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers.

— Reggie Fils-Aime

Nintendo has an enviable position of having the best franchises in this industry in terms of 'Mario' and 'Zelda' and 'Metroid' and 'Donkey Kong'…

— Reggie Fils-Aime

We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.…

— Satoru Iwata

'Smash Bros.' features a slew of modes as well, but we didn't create them all under the idea that we want gamers to try…

— Masahiro Sakurai

What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and…

— Satoru Iwata

Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in…

— Satoru Iwata

We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…

— Reggie Fils-Aime

The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the…

— Satoru Iwata

I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…

— Reggie Fils-Aime

We believe that either our own teams or teams that we direct are best capable of creating 'Mario' games that will live up to…

— Reggie Fils-Aime