Computers Quote by Reggie Fils-Aime
“For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and third-party publishers are doing it with games like ZombiU. For us, now is the right time to launch new hardware.”
About This Quote
Source Speech: Nintendo E3 Presentation, 2009
Launching new hardware is framed as delivering fresh consumer experiences, leveraging both first‑party and third‑party titles to showcase value.
In simple terms: New hardware aims to give users new experiences with games.
Key Takeaway
Focus on delivering fresh experiences with each launch.
Themes
innovation
consumer experience
hardware launch
partnerships
Mood
enthusiastic
optimistic
strategic
Type
marketing
industry
product launch
When to use this quote
- gaming conferences
- product announcements
- retail rollouts
- partner collaborations
Key Concepts
platform strategy
ecosystem development
market timing
Questions to Reflect On
- How can hardware and software synergy be maximized?
- What role do third‑party titles play in launch success?
A Different Perspective
Success depends on compelling software; hardware alone may not drive adoption.
